Tata Tea Premium, positions itself as the taste of India with its regional preferences. The range is now increasingly known as ‘Desh ki chai’, flagship brand of Tata Consumer Products.
The variants under Tata Tea Premium include blends tailored for specific regions: Delhi ke liye Rich Assam Chai, Haryana ke liye Kadak Assam Chai, Odisha ke liye Kadak Assam Chai, Punjab ke liye Badi Danedaar Chai, Uttar Pradesh ke liye Dumdaar Chai, and West Bengal ke liye Swad Bhari Chai.
The company in its communiation note said the range is carefully crafted blend designed to capture the hearts of chai lovers across the nation. With its rich flavour and aromatic profile, Tata Tea Premium promises a delightful tea experience that resonates with regional taste preferences.
Tata Tea Premium, known as ‘Desh Ki Chai,’ acknowledges India’s diverse palate by offering regionally inspired blends.